About Us

The Magic Behind Magic by Post

Born from the chaos, creativity, and pure joy of childhood play – with a sprinkle of parental realism.

Welcome to Magic by Post – a place where imagination runs wild, mess is part of the magic, and playtime is anything but ordinary.

I’m a creative mum who grew up in a hardworking family, always dreaming of running my own business. For a while, I dabbled in the sweet world of wedding cakes, but deep down, I knew something was missing. It wasn’t until I became a parent that everything clicked.

Watching my boys create mud pies, petal soups, and messy potions brought back memories of my own childhood play. But with every splash of expensive bath gel and scoop of herbs from the cupboard, my supplies and budget were suffering. I knew there had to be a better and easier way.

So during the lockdowns, I got to work – crafting simple, magical messy play trays to channel their creativity, and just like that, Maigc by Post was born.

What started as a creative outlet quickly blossomed into a vibrant community of parents, caregivers, and educators seeking meaningful, screen-free play.

Today, our handmade kits are filled with sensory-rich ingredients, tactile tools, and enchanting themes – each one designed to spark curiosity, build fine motor skills, and keep little minds inspired.

What We Believe

Play should be magical, messy, and meaningful

Child-led exploration builds confidence and creativity

Parents deserve easy, accessible ways to support sensory play

Imperfect moments are often the most memorable

From bubbling potion kits and seasonal surprises to thoughtfully crafted accessory bundles, every product is made with care, a whole lot of fun, and a sprinkling of magic.

Thank you for being part of our story and coming on this magical journey with us.